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Create a product to define what you sell, how much it costs, and which apps or content members will access after purchase.

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Create a product

1

Go to your Dashboard

  1. Go to your Dashboard
  2. Click Products then Create product
2

Explain what you're selling

  1. Enter a name for your product (max 80 characters) 2. Enter a headline to describe what you’re selling (max 80 characters) 3. If you need creative inspiration, click the star icons to generate using AI 4. Add a banner image that represents your product
3

Choose pricing

  1. Choose your pricing (one-time, subscription, or free) and set the price — you can create multiple pricing options for your product 2. Set your currency, add waitlists, include free trials, and enable advanced payment options 3. Customize which payment methods you want customers to see on the checkout page
4

Add apps

  1. Click the Next button in the top right 2. Add apps or experiences members will get access to with their purchase 3. If you’re using Whop only to collect payments and are fulfilling off-platform, you don’t need to add apps
5

Design your product page

  1. Add a photo or video that represents your product
  2. Write a description to explain what you’re selling
If you want to unlock certain features on Whop — like financing or higher checkout links — we need to understand what you’re selling. The more detailed you are in creating your product page, the easier it is for us to approve your business to access these other features.
6

Save your product

  1. Click Create to save
  2. You can change pricing, apps, and settings any time from the product page

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Free product strategy

Why create free products?
  • Capture potential customer emails
  • Build initial audience
  • Provide value upfront
  • Create a sales funnel entry point
Free product creation process
  1. Navigate to the Products tab
  2. Click Create product
  3. Select Free product
Configuration
  • Title: Be specific and clear (e.g., “Basic AI Agency Course”)
  • Headline: Use AI generation or craft manually
  • Description: Explain the product value proposition
  • Media: Add relevant images or videos
Advanced options
  • Set maximum participants (e.g., 100 members)
  • Create a waitlist
  • Add pre-checkout questions
  • Configure post-checkout redirects
Why create paid products?
  • Generate direct revenue
  • Provide advanced or premium content
  • Segment your audience
  • Offer deeper value
Paid product creation process
  1. Navigate to the Products tab
  2. Click Create product
  3. Select Paid product
Configuration
  • Title: Reflect your premium offering (e.g., “AI Mentorship”)
  • Pricing: Set appropriate value (e.g., $1,000)
  • Payment methods: Offer multiple options
  • Features: Clearly list benefits
  • FAQs: Anticipate and answer potential customer questions

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Advanced strategies

  • Create complementary free and paid products
  • Use free products as lead magnets
  • Develop a clear progression path for customers
  • Continuously update and improve product offerings

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Best practices

  • Keep product descriptions clear and concise
  • Use high-quality media
  • Regularly update your offerings
  • Respond to customer feedback
  • Monitor product performance

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Troubleshooting

  • Ensure all required fields are filled
  • Double-check pricing and settings
  • Test your product page before publishing
  • Verify link accessibility