Email,Phone,First Name,Last Name,Country,LTV
jenny.nuo@example.com,+14155550123,Jenny,Nuo,US,249.50

{
	"account_id": "biz_xxxxxxxxxxxxxx",
	"name": "Past purchasers",
	"column_mapping": {
		"email": "Email",
		"phone": "Phone",
		"first_name": "First Name",
		"last_name": "Last Name",
		"country": "Country",
		"ltv": "LTV"
	},
	"file_id": "file_xxxxxxxxxxxxx"
}

{
  "audience_type": "custom",
  "auto_refresh": true,
  "created_at": "<string>",
  "error_message": "<string>",
  "filters": {},
  "id": "<string>",
  "last_refreshed_at": "<string>",
  "lookalike_ratio": 123,
  "lookalike_starting_ratio": 123,
  "match_rates": [
    {
      "lower_bound": 123,
      "platform": "meta",
      "status": "calculating",
      "upper_bound": 123
    }
  ],
  "matched_rows": 123,
  "name": "<string>",
  "platform_audience_ids": [
    "<string>"
  ],
  "processed_rows": 123,
  "progress_percent": 123,
  "source_audience_id": "<string>",
  "source_type": "csv_upload",
  "total_rows": 123,
  "updated_at": "<string>"
}

{
  "error": {
    "message": "<string>",
    "type": "<string>"
  }
}

Audiences

Create

Creates an audience. Default (audience_type omitted or custom): creates one audience from an uploaded customer identity CSV file (name, column_mapping, and file_id required) and starts processing it; responds with the audience object. With filters: creates an audience from saved People filters (name required) — membership is built from the account’s People data, and auto_refresh decides whether it keeps tracking the filters or keeps whoever matched at creation. With audience_type: lookalike: creates a ladder of Meta lookalike audiences from an existing ready custom audience (source_audience_id, count, and percentage required) — count equal similarity bands slicing the top percentage% (3 audiences at 6% = 0–2%, 2–4%, 4–6%), each returned as its own audience in a { data: [...] } envelope.

POST

audiences

Email,Phone,First Name,Last Name,Country,LTV
jenny.nuo@example.com,+14155550123,Jenny,Nuo,US,249.50

{
	"account_id": "biz_xxxxxxxxxxxxxx",
	"name": "Past purchasers",
	"column_mapping": {
		"email": "Email",
		"phone": "Phone",
		"first_name": "First Name",
		"last_name": "Last Name",
		"country": "Country",
		"ltv": "LTV"
	},
	"file_id": "file_xxxxxxxxxxxxx"
}

{
  "audience_type": "custom",
  "auto_refresh": true,
  "created_at": "<string>",
  "error_message": "<string>",
  "filters": {},
  "id": "<string>",
  "last_refreshed_at": "<string>",
  "lookalike_ratio": 123,
  "lookalike_starting_ratio": 123,
  "match_rates": [
    {
      "lower_bound": 123,
      "platform": "meta",
      "status": "calculating",
      "upper_bound": 123
    }
  ],
  "matched_rows": 123,
  "name": "<string>",
  "platform_audience_ids": [
    "<string>"
  ],
  "processed_rows": 123,
  "progress_percent": 123,
  "source_audience_id": "<string>",
  "source_type": "csv_upload",
  "total_rows": 123,
  "updated_at": "<string>"
}

{
  "error": {
    "message": "<string>",
    "type": "<string>"
  }
}

Upload the customer CSV with POST /files, then pass the returned file_... ID as file_id. column_mapping tells Whop which CSV header contains each identity field. Headers can be custom, but rows missing both email and phone are skipped. After creating the audience, poll List Audiences until status is ready, partial, or failed. Map ltv to a column of per-customer lifetime values to build a value-based audience. Lookalikes created from it favor people similar to your highest-value customers.

Email,Phone,First Name,Last Name,Country,LTV
jenny.nuo@example.com,+14155550123,Jenny,Nuo,US,249.50

{
	"account_id": "biz_xxxxxxxxxxxxxx",
	"name": "Past purchasers",
	"column_mapping": {
		"email": "Email",
		"phone": "Phone",
		"first_name": "First Name",
		"last_name": "Last Name",
		"country": "Country",
		"ltv": "LTV"
	},
	"file_id": "file_xxxxxxxxxxxxx"
}

Authorizations

Authorization

string

header

required

An Account API key, account-scoped JWT, App API key, or user OAuth token. Prepend the key or token with Bearer, for example Bearer ***************************.

Headers

Idempotency-Key

string

A unique key that makes this request safe to retry. See Idempotent requests.

Maximum string length: 255

Example:

"d9105228-4a08-46b1-8b91-42fed586d383"

Body

application/json

account_id

string

required

Account ID, prefixed biz_.

audience_type

enum<string>

What to create. Defaults to custom (CSV upload).

Available options:

custom,

lookalike

auto_refresh

boolean

Filter audiences only, and set only at creation. true (the default) rebuilds membership from the filters twice a day. false keeps whoever matched at creation and never rebuilds.

column_mapping

object

Custom audiences only. Maps supported identity fields to CSV column headers. Map at least one of email or phone.

Show child attributes

count

integer

Lookalikes only. Number of lookalike audiences to create (1–6).

file_id

string

Custom audiences only. The uploaded customer CSV — a file id (file_...) returned by POST /files.

filters

object

Filter audiences only. The People filters that define membership, keyed exactly as GET /people accepts them — for example {"os": "iOS", "country": "US"}. Date filters must be rolling windows — first_seen_within_days or last_seen_within_days — so the audience re-anchors on every refresh; fixed dates such as first_seen_after are rejected. Source values are canonical source paths (whop:<campaign>:<group>:<ad>, ext:<platform>:..., referrer:<domain>, direct), exact or with a trailing :* wildcard.

name

string

Audience display name. Required for custom audiences; lookalike names are generated from the source audience.

percentage

integer

Lookalikes only. Total similarity reach as a whole percent (1–20), sliced evenly across count — must be divisible by count.

source_audience_id

string

Lookalikes only. The ready custom audience (adaud_) to build from; it needs at least 100 matched people.

Response

Audience created — the audience object for custom audiences, or { data: [...] } for lookalike ladders.

Option 1
Option 2

audience_type

enum<string>

required

custom = a customer list (uploaded, or built from saved People filters); lookalike = Meta lookalike built from a custom audience.

Available options:

custom,

lookalike

Example:

"custom"

auto_refresh

boolean

required

Whether membership keeps updating. true rebuilds it from the saved filters twice a day, so people join and leave as they start and stop matching. false keeps whoever matched when it was built and never rebuilds. Always false for uploaded lists and lookalikes.

created_at

string

required

When the audience was created, as an ISO 8601 timestamp.

error_message

string | null

required

Processing error message. null unless processing is partial or failed.

filters

object | null

required

For audiences built from People filters: the filters that define membership, keyed exactly as GET /people accepts them — for example {"os": "iOS", "country": "US"}. null for uploaded lists and lookalikes.

string

required

Audience ID, prefixed adaud_.

last_refreshed_at

string | null

required

When the audience membership was last rebuilt, as an ISO 8601 timestamp. null until the first build completes.

lookalike_ratio

number | null

required

For lookalikes: the upper bound of the similarity band as a fraction (0.02 = top 2%). null for custom audiences.

lookalike_starting_ratio

number | null

required

For lookalikes: the lower bound of the similarity band as a fraction. null for custom audiences and first-tier lookalikes.

match_rates

object[]

required

Show child attributes

matched_rows

number

required

Members successfully uploaded to connected ad accounts. Always 0 for lookalikes.

name

string

required

Audience display name.

platform_audience_ids

string[]

required

External audience IDs created on connected ad platforms, such as Meta.

processed_rows

number

required

Members processed from the source so far. Always 0 for lookalikes.

progress_percent

number

required

Processing progress from 0 to 100.

source_audience_id

string | null

required

For lookalikes: the audience this lookalike was built from. null for custom audiences.

source_type

enum<string>

required

Where members come from. csv_upload = an uploaded customer list; people_filter = built from saved People filters. See auto_refresh for whether a people_filter audience keeps updating.

Available options:

csv_upload,

people_filter

Example:

"csv_upload"

status

enum<string>

required

Current state of the audience import. syncing means Whop is sending matched rows to connected ad accounts. When status is partial or failed, error_message explains what went wrong.

Available options:

pending,

processing,

syncing,

ready,

partial,

failed

total_rows

number

required

Total members detected in the source — CSV rows for uploaded lists, matching people for automatic audiences. Always 0 for lookalikes.

updated_at

string

required

When the audience was last updated, as an ISO 8601 timestamp.

⌘I

Introduction

Reference

Core Resources

Notifications

Money

Commerce

Partners

Workforce

Tracking

Ads

Media

Identity

Developer

Create

Authorizations

Headers

Body

Response