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WooCommerce is a WordPress plugin, so it uses the same <head> mechanism as any WordPress site — WordPress doesn’t expose the <head> tag by default, so you need a plugin that adds custom code there.
1

Get your Whop Account ID

Find it from your Whop Dashboard - the part of the URL after dashboard/, starting with biz_. Looks like biz_xxxxxxxxxxx.
2

Install a header/footer script plugin

Install a plugin that lets you add custom code to the site header, such as WPCode or Insert Headers and Footers, from Plugins > Add New.
3

Paste the snippet

Open the plugin’s Header field. Paste this in, then replace biz_xxxxxxxxxxxxx with your own account ID.
Pixel snippet
Save the changes. The plugin adds this code to the <head> of every page on the site, including the shop, product, and cart pages.
4

Confirm it's tracking

Visit a live page, then check the Websites page in your Whop dashboard. Your domain appears there once a page view comes through.

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Track leads and other funnel events

If your store has a form, application, or booking step outside of checkout, add a whop.track call for it — see Track events in the main pixel guide.
Don’t track purchases, subscriptions, or trials. Whop records every checkout view, purchase, subscription, and trial start server-side with zero configuration. Only send events Whop can’t see, such as leads and bookings.