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1

Get your Whop Account ID

Find it from your Whop Dashboard - the part of the URL after dashboard/, starting with biz_. Looks like biz_xxxxxxxxxxx.
2

Open your site or funnel's tracking code settings

In GoHighLevel, go to Sites > Funnels (or Sites > Websites), open the funnel/website, then go to Settings > Tracking Code.Open the Header Tracking field. Setting this at the funnel level applies the pixel to every page inside it.
3

Paste the snippet

Paste this into the Head Tracking Code field. Replace biz_xxxxxxxxxxxxx with your own account ID.
Pixel snippet
Save the settings. GoHighLevel adds this code to the <head> of every page in the funnel or site.
4

Confirm it's tracking

Visit a live page, then check the Websites page in your Whop dashboard. Your domain appears there once a page view comes through.

Track leads and other funnel events

If your funnel has a form, application, or booking step, add a whop.track call for it — see Track events in the main pixel guide.
Don’t track purchases, subscriptions, or trials. Whop records every checkout view, purchase, subscription, and trial start server-side with zero configuration. Only send events Whop can’t see, such as leads and bookings.