People
People
A Person is an identity-linked profile of a visitor or customer of an account, assembled from every event the person generated — pixel page views, ad clicks, leads, identifies, and payments. Each profile carries the person’s known identities (names, emails, phones, user IDs), purchase history and LTV, geo/device profile, traffic sources, and the first and last marketing touches that reached them.
Use the People API to list and segment the people of an account — filter by activity, purchases, traffic source, location, or marketing touch, and sort by value — or retrieve one person by person ID, user ID, email address, or phone number.