Update a Conversion Value Rule
Edits a rule without changing its status. Supplied targets or events replace that selection in full, and omitted fields stay unchanged. All changes succeed or fail together.
Authorizations
An Account API key, an App API key, an account access token, an account-scoped user token, or a user OAuth token. Prepend the key or token with Bearer, for example Bearer ***************************. See Auth & API keys for how to get each one.
Headers
Pins the request to a dated API version.
"2026-10-09-2"
Path Parameters
Conversion value rule ID, prefixed adcvr_.
Body
fixed, percentage "fixed"
Events adjusted on every selected target. Every platform must support every selected event.
1 - 100 elementsSigned percent change from negative 100 to 10000. The sent value cannot go below zero.
-100 <= x <= 10000Must be a multiple of 0.01Exact IDs of active rules whose overlapping selections will be replaced. Other selections keep their values; remaining selections may split into separate rules. Broader rules remain as fallbacks for other items. Rules left with no selections are paused. Stale or incomplete conflict selections fail.
1000Targets sharing one scope. Every selected event applies to every target. At most 500 target and event combinations.
1 - 100 elementsResponse
Updated
Business that owns this shared, editable rule.
"biz_xxxxxxxxxxxxxx"
Set a fixed amount or change the original value by a signed percentage.
fixed, percentage "fixed"
When the rule was created, as an ISO 8601 timestamp.
"2026-01-01T12:00:00.000Z"
Amount sent for a fixed rule. Null for a percentage rule.
Conversion value rule ID, prefixed adcvr_.
"adcvr_xxxxxxxxxxxxxx"
Free-form string keys and values for the caller.
Signed percent change: 20 increases by 20%, negative 20 decreases by 20%. The sent value cannot go below zero. Null for a fixed rule.
null
Whether this rule is active or paused.
active, paused "active"
When the rule was edited, as an ISO 8601 timestamp.
"2026-01-01T12:00:00.000Z"

