Total budget in dollars.Example:
6.9The budget type for an ad campaign or ad group.Available options:
daily, lifetimeClick-through rate as a fraction of impressions (clicks / impressions, 0–1).Example:
6.9Total clicks on the campaign’s ads in the stats window.Example:
42Cost per click in dollars (spend / clicks). 0 when there are no clicks.Example:
6.9Cost in dollars per Whop pixel-attributed lead (spend / leads). 0 when leads are tracked but none happened yet; null when leads are not a goal and none were attributed.Example:
6.9Cost per 1,000 impressions in dollars (spend / impressions × 1000). 0 when there are no impressions.Example:
6.9Cost in dollars per Whop pixel-attributed purchase (spend / purchases). 0 when purchases are tracked but none happened yet; null when purchases are not a goal and none were attributed.Example:
6.9Cost in dollars per optimization result (spend / results). 0 when a result is being optimized for but none happened yet; null when nothing is being optimized for.Example:
6.9When the ad campaign was created.Example:
2023-12-01T05:00:00.401ZAverage number of times each person saw an ad (impressions / reach), as reported by the platform.Example:
6.9The unique identifier for this ad campaign.Example:
adcamp_xxxxxxxxxxxTotal impressions (views) on the campaign’s ads in the stats window.Example:
42Open platform issues affecting this campaign and its descendant ad groups and ads, deduplicated per object. Empty when there are none.
Number of Whop pixel-attributed leads (last-click) in the stats window.Example:
42The external ad platform this campaign is running on (e.g., meta, tiktok).Available options:
meta, tiktokTotal USD value of Whop pixel-attributed purchases in the stats window.Example:
6.9Number of Whop pixel-attributed purchases (last-click) in the stats window.Example:
42Unique users reached in the stats window (deduplicated by the platform).Example:
42Return on ad spend as a ratio (purchaseValue / spend) — 2.5 means 1 spent. 0 when there is no spend.Example:
6.9Amount charged in dollars in the stats window.Example:
6.9Currency of
spend and the other monetary metric fields.Available options: usd, sgd, inr, aud, brl, cad, dkk, eur, nok, gbp, sek, chf, hkd, huf, jpy, mxn, myr, pln, czk, nzd, aed, eth, ape, cop, ron, thb, bgn, idr, dop, php, try, krw, twd, vnd, pkr, clp, uyu, ars, zar, dzd, tnd, mad, kes, kwd, jod, all, xcd, amd, bsd, bhd, bob, bam, khr, crc, xof, egp, etb, gmd, ghs, gtq, gyd, ils, jmd, mop, mga, mur, mdl, mnt, nad, ngn, mkd, omr, pyg, pen, qar, rwf, sar, rsd, lkr, tzs, ttd, uzs, rub, btc, cny, usdt, kzt, awg, whop_usd, xauCurrent status of the campaign.Available options:
active, paused, payment_failed, draft, in_review, flaggedThe campaign name shown in the Whop dashboard.
Unique click-through rate as a fraction of impressions (unique clicks / impressions, 0–1).Example:
6.9Unique clicks (deduplicated by the platform) in the stats window.Example:
42When the ad campaign was last updated.Example:
2023-12-01T05:00:00.401Z
