> ## Documentation Index
> Fetch the complete documentation index at: https://docs.whop.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Create a product

> Create a new product and set pricing, apps, and checkout options

Create a product to define what you sell, how much it costs, and which apps or content members will access after purchase.

## Create a product

<Steps>
  <Step title="Go to your Dashboard" titleSize="h3">
    1. Go to your **Dashboard**
    2. Click [**Products**](https://whop.com/dashboard/products/) then **Create product**
  </Step>

  <Step title="Explain what you're selling" titleSize="h3">
    1. Enter a **name** for your product (max 80 characters) 2. Enter a
       **headline** to describe what you're selling (max 80 characters) 3. If you
       need creative inspiration, click the star icons to **generate using AI** 4.
       Add a **banner image** that represents your product
  </Step>

  <Step title="Choose pricing" titleSize="h3">
    1. Choose your **pricing** (one-time, subscription, or free) and set the price
       — you can create multiple pricing options for your product 2. Set your
       **currency**, add **waitlists**, include **free trials**, and enable
       **advanced payment options** 3. Customize which **payment methods** you want
       customers to see on the checkout page
  </Step>

  <Step title="Add apps" titleSize="h3">
    1. Click the **Next** button in the top right 2. Add **apps** or experiences
       members will get access to with their purchase 3. If you're using Whop only to
       collect payments and are fulfilling off-platform, you don't need to add apps
  </Step>

  <Step title="Design your product page" titleSize="h3">
    1. Add a **photo or video** that represents your product
    2. Write a **description** to explain what you're selling

    <Tip>
      If you want to unlock certain features on Whop — like financing or higher checkout links — we need to understand what you're selling. The more detailed you are in creating your product page, the easier it is for us to approve your business to access these other features.
    </Tip>
  </Step>

  <Step title="Save your product" titleSize="h3">
    1. Click **Create** to save
    2. You can change pricing, apps, and settings any time from the product page
  </Step>
</Steps>

## Free product strategy

**Why create free products?**

* Capture potential customer emails
* Build initial audience
* Provide value upfront
* Create a sales funnel entry point

**Free product creation process**

1. Navigate to the **Products** tab
2. Click **Create product**
3. Select **Free product**

**Configuration**

* **Title:** Be specific and clear (e.g., "Basic AI Agency Course")
* **Headline:** Use AI generation or craft manually
* **Description:** Explain the product value proposition
* **Media:** Add relevant images or videos

**Advanced options**

* Set maximum participants (e.g., 100 members)
* Create a waitlist
* Add pre-checkout questions
* Configure post-checkout redirects

### Paid product strategy

**Why create paid products?**

* Generate direct revenue
* Provide advanced or premium content
* Segment your audience
* Offer deeper value

**Paid product creation process**

1. Navigate to the **Products** tab
2. Click **Create product**
3. Select **Paid product**

**Configuration**

* **Title:** Reflect your premium offering (e.g., "AI Mentorship")
* **Pricing:** Set appropriate value (e.g., \$1,000)
* **Payment methods:** Offer multiple options
* **Features:** Clearly list benefits
* **FAQs:** Anticipate and answer potential customer questions

## Advanced strategies

* Create complementary free and paid products
* Use free products as lead magnets
* Develop a clear progression path for customers
* Continuously update and improve product offerings

## Best practices

* Keep product descriptions clear and concise
* Use high-quality media
* Regularly update your offerings
* Respond to customer feedback
* Monitor product performance

## Troubleshooting

* Ensure all required fields are filled
* Double-check pricing and settings
* Test your product page before publishing
* Verify link accessibility