> ## Documentation Index
> Fetch the complete documentation index at: https://docs.whop.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Tracking links

> Set up tracking links to see where your users are coming from 

Create custom tracking links to see exactly where traffic is coming from and which marketing efforts are working.

<Tip>
  Use different links for your emails, Twitter posts, Instagram bio, YouTube
  descriptions - then compare which channels convert best.
</Tip>

### How to set up tracking links

1. Go to **Dashboard** > **Marketing** > **Tracking links**
2. Click **+ Create tracking link**
3. Fill out these details:
   * **Name**: A name only you can see
   * **Whop**: Choose which whop it links to
   * **Destination**: This is where the user will be sent after they click the link
     * Select **Checkout** if you want the link to send them straight to a checkout page
     * Select **Store** if you want the link to send them to your store page
   * **Plan**: Pick the pricing plan you want to link to
4. Create a custom URL for each link
5. Click **Create**
6. Copy your link by clicking the 3 dots (︙) > **Copy link**

### What you can measure with tracking links

When your tracking links are live, you'll see exactly how each link performs with detailed analytics.

Here's what you can track:

* **Clicks**: Total number of people who clicked your link
* **Revenue generated**: Actual dollars earned from each link
* **Conversion rate**: Percentage of clicks that turn into paying customers
* **Converted users**: Number of people who actually bought after clicking

<Card title="Set up external tracking integrations" icon="magnifying-glass" href="/manage-your-business/growth-marketing/tracking-integrations">
  Whop integrates with major analytics platforms to help you get the full
  picture of your marketing and monitor your traffic
</Card>