> ## Documentation Index
> Fetch the complete documentation index at: https://docs.whop.com/llms.txt
> Use this file to discover all available pages before exploring further.
# Whop Ads
> Run ads through Whop's agency accounts, with first-party attribution and real-buyer audiences
Whop Ads gives creators and businesses external advertising infrastructure: agency ad accounts on Meta (with TikTok, Google, and Snapchat rolling out), Whop's first-party attribution pixel ([WHIXEL](#whixel-the-whop-pixel)), and lookalike audiences built from real buyer data across the Whop ecosystem. You run everything from one dashboard inside Whop. **No setup fees, no monthly fees, no minimum spend.**
You bring the strategy and creative — Whop Ads is infrastructure, not a managed service. Your media buyer (or you) still runs the campaigns.
## How Whop Ads compares to running on your own Meta account
| | Your own Meta account | Whop Ads |
| ---------------------------- | ------------------------------- | -------------------------------------------------------------------------------- |
| **Account standing** | Standard | Platinum-tier HIVA (Meta's highest tier) — priority bidding, lower CPMs at scale |
| **Ad rejections** | Common | Fewer thanks to higher account standing |
| **If banned/restricted** | Manual appeal, days of downtime | Same-day account replacement |
| **Support** | Standard Meta support | Direct Meta representative + Whop account manager |
| **Bulk uploads** | Limited | Launch dozens of ads in minutes |
| **Daily spend ceiling** | Hard platform limits | Aggressive ramp; supports six figures/day |
| **Buyer data for targeting** | Your own pixel only | Whop's first-party buyer pool across the platform |
## Pricing
It's free to use Whop Ads. There are no platform, setup, or monthly fees when you run ads through the Whop dashboard — you only pay for ad spend, and you can fund it three ways:
| Funding method | Processing fee | Rewards |
| ------------------------ | -------------- | ------------------------------------------------------------ |
| **Credit card** | 2.9% standard | Earn your card's normal points/rewards |
| **Whop Card** | None | 5% cash back on ad spend, paid monthly to your Whop balance |
| **Pending Whop balance** | None | Spend unsettled revenue same-day instead of waiting 4–5 days |
Even after Meta moves to invoice-only billing, you can keep paying for ads with a credit card through Whop and continue earning card rewards. You pay Whop, not Meta.
## Get started
Open the **Ads** tab in your Whop business dashboard and submit an application.
Once approved, connect your existing ad account, Facebook page, Instagram, and pixel via OAuth. Connecting your pixel preserves its learnings and event history.
Bring your custom audiences and old campaigns over from your existing ad account into the new agency account.
Self-serve setup takes under 5 minutes once you're approved. Block 30–45 minutes for your onboarding call so we can walk through everything and launch your first campaign in the same session.
Invite your media buyer or team with the **Advertiser** role on Whop. They get access to the Ads dashboard only — not your analytics, payouts, or business settings.
## WHIXEL: the Whop pixel
WHIXEL is Whop's first-party attribution pixel. Because Whop owns the underlying payments stack, WHIXEL attributes conversions from real payment data instead of inferring them from browser signals — so attribution stays accurate as third-party cookies disappear.
**WHIXEL integrates with:**
* Attribution platforms: Hyros, Triple Whale, Cometly
* Funnel and form tools: ClickFunnels, Typeform, Calendly
* CRMs
* Meta Conversions API (CAPI)
Single-touch attribution (first-touch and last-touch) is live and CAPI events are firing. Multi-touch attribution is rolling out next.
## Whop lookalike audiences
Lookalike audiences are built from Whop's first-party buyer data across the entire platform — hundreds of millions of dollars in monthly GMV across millions of users. Audiences are shipped automatically to your agency ad account.
You can target by:
* **Niche** — trading, crypto, sports picks, real estate, fitness, ecommerce, info products, and more
* **Historical Whop spend** — minimum and maximum thresholds (for example, buyers who've spent \$2,000+)
* **Country or region** — country/region-level only; no ZIP-code targeting yet
* **Age range**
* **Lookalike percentage** — 1–3% for tightest match, up to 10% for broader reach
## Whop Balance and Whop Card
Fund campaigns the same day from your **pending Whop balance** instead of waiting the usual 4–5 days for revenue to settle. This is especially useful when you're scaling fast and don't want cash flow to gate ad spend.
The **Whop Card** is tied to your Whop balance. When used for ad spend on Whop's agency accounts, it earns 5% cash back, paid monthly into your Whop balance.
Cash back applies only to spend on Whop's agency ad accounts — not to ads run on your own outside accounts.
You don't need a Whop Card to start — a regular credit card works on day one. Your account manager can walk you through getting set up with one whenever you're ready. [Learn more about Whop Cards](/whop-finance/cards).
## Daily spend limits
New accounts start with a Day 1 cap and ramp up quickly as you hit each day's limit. The ramp is designed to scale aggressively, so accounts can reach high daily spend levels within the first couple of weeks.
To unlock the next tier, you have to **hit the current day's cap**. If you spend below the cap, the cap doesn't increase.
## Supported platforms
| Platform | Status |
| ------------------------------- | ----------- |
| **Meta** (Facebook + Instagram) | Live |
| **TikTok** | Coming soon |
| **Google** | Coming soon |
| **Snapchat** | Coming soon |
Campaigns are managed inside the Whop dashboard, not Meta Ads Manager directly. WHIXEL, AI creative tools, and cross-platform features all live in the Whop UI, which gives you a consistent experience across every platform we support.
## How to test Whop Ads against your current setup
The fairest comparison is apples-to-apples:
1. Run the same campaigns (or duplicate creatives) on both your current account and your new Whop agency account
2. Use equal daily budgets on each side
3. Let the test run **7–10 days** for a meaningful sample
4. Expect the first 2–3 days to be a stabilization period on the new account — don't draw conclusions before then
Most clients see improved results, some break even, and a small percentage see worse performance — usually because of creative, offer, or funnel issues unrelated to the ad account itself.
## Who can advertise
Whop Ads supports legitimate ("white hat") businesses across most categories. Before you launch a campaign, Whop Ads runs **built-in compliance checks** to make sure your creatives and copy meet Meta's requirements.
| Allowed | Not allowed |
| --------------------------------- | ---------------------------------- |
| Trading and finance education | Fake or unverifiable income claims |
| Sports picks and handicapping | Fake testimonials |
| Ecommerce | Lewd or adult content |
| Business opportunity and coaching | Scam-style or deceptive offers |
| Most information products | |
## Limits to know about
* One ad account per Whop business
* Targeting is currently at the country/region level — no ZIP-code targeting yet
* Cash back applies only to spend on Whop's agency ad accounts, not to ads run on your own outside accounts
* No credit lines — ad spend is funded via credit card, Whop Card, or pending Whop balance
## Common questions
**Do low-ticket offers work?**
Yes. Low-ticket offers often break even on the front end and profit on upsells and lifetime value, just like on any platform. The combination of Whop lookalikes and accurate attribution from WHIXEL tends to help low-ticket scaling.
**Will my pixel data carry over?**
Yes. Connecting your pixel via OAuth preserves your pixel's learnings and event history.
**Are there contracts or minimum spend requirements?**
Neither. You can stop using Whop Ads at any time, and there's no minimum spend to get started or maintain access.
**Will I get slower support because Whop is a bigger company?**
No. Whop Ads supports merchants spending well into six figures per day, and account managers stay close to active advertisers. You also get a direct Meta representative through Whop, which is faster than the standard support path.
## Next steps
Build branded links to attribute traffic and conversions across channels.
Connect Meta, Google, and other platforms to pipe Whop sales data into your stack.
Run discounts and trials to convert paid traffic into paying members.
Fund ad spend, earn 5% cash back, and reinvest into your business.