> ## Documentation Index
> Fetch the complete documentation index at: https://docs.whop.com/llms.txt
> Use this file to discover all available pages before exploring further.

# What is Whop?

> Whop is on a mission to deliver everyone a sustainable income.

## For merchants

Learn how to set up popular business models on Whop:

<CardGroup cols={3}>
  <Card title="Educational programs" icon="people-group" href="/supported-business-models/educational-programs">
    Sell courses, workshops, and other educational programs.
  </Card>

  <Card title="Agency services" icon="gear" href="/supported-business-models/agency-services">
    Send invoices, chat with clients, and get paid.
  </Card>

  <Card title="Coaching" icon="graduation-cap" href="/supported-business-models/coaches">
    Charge for your services and organize your clients in one spot.
  </Card>
</CardGroup>

<CardGroup cols={3}>
  <Card title="Newsletters" icon="chart-line" href="/supported-business-models/newsletters">
    Publish long form writing and charge subscribers for exclusive content.
  </Card>

  <Card title="Paid groups" icon="people-group" href="/supported-business-models/paid-groups">
    Build a paid community where members connect and share alpha.
  </Card>

  <Card title="SaaS" icon="laptop" href="/supported-business-models/saas">
    Launch your app with built-in payments and user management.
  </Card>
</CardGroup>

<CardGroup cols={3}>
  <Card title="Events" icon="calendar" href="/supported-business-models/events">
    Run paid masterminds, events, and give attendees a unified place to chat.
  </Card>

  <Card title="DTC Ecommerce" icon="gear" href="/supported-business-models/dtc-ecommerce">
    Sell physical products online with an out of the box social layer.
  </Card>

  <Card title="Brick and Mortar" icon="store" href="/supported-business-models/brick-and-mortar">
    Accept in-store payments and manage orders for your physical location.
  </Card>
</CardGroup>